Tiffany is a very popular brand in middle east .Tiffany brand is owned by iffco company based in dubai . The business is looked by Allana group . Tiffany covers juices , ready to eat products , food product apart from Bakery items ( biscuit , wafers , cakes and cookies ).
As far as the market share in concerned tiffany almost cover 65% of bakery product market . Major products are nice , bourbon , cream , crackers , wafers .
Tiffany now has competitors like Indian brand Britannia and Parle.Local brand such Nutro, Americana ( S.A.K , kuwait ) ,Deemah ,Nabeel s are also competing for biscuit market and Mcvities ,Oreos from European Countries
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