Rusk s have been now under the lense with big bakery players . Only branded rusk are being manufactured by Britannia under the brand premium rusk . Bisk farm has now entered the rusk segment with media blitz and advertisement promoting its rusk as Ruskit .
Biskfarm a regional power brand in biscuit segment especially in eastern sector of India. Rusk is pre dominatly liked by elderly people and workers for source of break fast alternative and people have liking of dunking bread into tea. It would be interesting to see how Bisk farm captures customers preference in rusk . Variant which are popular are butter rusk , sooji rusk and milk rusk .
Biskfarm a regional power brand in biscuit segment especially in eastern sector of India. Rusk is pre dominatly liked by elderly people and workers for source of break fast alternative and people have liking of dunking bread into tea. It would be interesting to see how Bisk farm captures customers preference in rusk . Variant which are popular are butter rusk , sooji rusk and milk rusk .
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