Sunfeast the power brand of ITC which has been fast challenging the established players like Parle and Britannia and new entrants such as United Biscuits (Mcvities) and Krafts ( oreo ) has launched an innovative and appealing variant called Dream Cream . It offers biscuit connoisseurs with options like dual cream sandwiched between shells . Variants it would be putting on the block are chocolate cream and strawberry and vanila .
ITC has been targeting the premium end of biscuit market the creams with Dark Fantasy and now Dream Cream. Competition comes from Britannia s Treat o and Krafts Oreo
ITC has been targeting the premium end of biscuit market the creams with Dark Fantasy and now Dream Cream. Competition comes from Britannia s Treat o and Krafts Oreo
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