Bonn - A Regional Power Brand In North India

Indian Biscuit market has been primarily dominated by big 3 Britannia , Parle and ITC .New players have been recently added such as United Biscuit and Kraft ( Yet to begin manufacturing ) . But few regional brands are giving tough competition to these entrenched brands .

In north Indian market Bonn is the one brands which has successfully build inroads to the bakery products market and are available at all major retail chains and bakery retail chains . Bonn products have also spread to UP ,Rajasthan and Gujarat .

History

It all started 25 years ago when Mr Manjit Singh installed a small bakery in Ludhiana ,Punjab 1985 with 5 bag flour capacity/day . Since then Bonn has spectacular growth in bakery market .

Now they have 4 food processing units and one packaging unit .

These food processing units include bread , biscuit , cakes and cookies plant .Bonn has volume in terms of 2.5 lakh loaves of bread per day with 1.5 lakh units of other bakery product . Bonn is now taking on big brands in north India.


Bonn have got alliance for its bakery items with major retail chains such as Walmart , Reliance fresh , Cafe coffee day , Spencer , KFC , Barista ,Indian Railways ,More and BIG BAZAR

Products

Bread , Rusk , Cakes , Biscuits , Cookies , Buns and Burgers

Brands

Some of the popular brands of Bonn are

Biscuit - Cream Delight ,Mariebon , Glucobon , Mast Makhan , Minibits,Bourbon

Cake - Cottage Cake

Bread /burgers /buns/rusk - Prime Time

Bread could be found in different categories like whole  wheat  , hi fibre , brown , milk and multi grain .


HQ

Head Quarters:
204, k-1, Jhabewal, Chandigarh Road,
Ludhiana - 141123 (Punjab)
Phones:+91-161- 2685104, 2685105, 2685106, 2685107


for more details visit http://www.bonn.in/

Contract Manufacturing In Bakery Industry -Win -Win Arrangement

contract manufacturing in bakery

Have you wondered  that the biscuit pack or the bread in the poly bags  are manufactured by outsourced companies and not  produced by the principal brand or the manufacturer for which you have paid for .This arrangement for contract manufacturing is a win-win arrangement between the large companies with small to medium contract manufacturers . For your information all major bakery brands have their Co Packers ( CP ) or contract manufacturing unit ( CMU ) spread across the geography of country  . CMU could be as large as 50- 60 units affiliated to major brands .This is also the best method to test regional markets by large multinationals in any country thus avoiding large investment and infrastructure and making a quick exit in case of  failure of not making any inroads in the market segment .

Major Advantages of Large Companies  from  engaging Contract Manufacturers  are
1. No large investment in infrastructure
2. No major commitment for labour /workforce
3. No major legal compliances  and liason for legal from their side
4. Can start operations in short span with cmu in any defiecient market
5. Easy exit
6. Can have advantage such as  easy backward integration if possible with facility with the cp
7. Cost saving s in terms of salaries and emoluments
8.  Inventories with cmu
9.  Trials and development can be taken with cmu's


Advantage  for Contract Manufacturers

1. No expense on building brands
2. Steady income and low risk on investment
3. No marketing and brand building investment
4. No need have large sales force
5. No need for procurement department
6. With low investment and various financial arrangement with principals
7. Logistic and transportation inward/outward to be arranged by principals
8. Can build facilities alongwith plant for backward integration and earn additional income.
9. Can promote own brand with idle capacity
10.Consumer and customer issues with principals
11.Gets technical expertise with help of principals
12 .Raw material/packing material  arranged by principals as per their standards


Following entities enter into contract manufacturing

Large manufacturers and brands
Major Super markets and Malls
Private enterpreneurs
New entrant in segments

All Major brands of bakery  have network of contract manufacturers who produce s products as per the principals specification /standards /recipes . Quality is monitored by representatives of principals based at  contract manufacturing units . Technical help and developments are taken care by the principals . Machinery can be leased or supplied on bailment  to cmu's. Principals enters into contract  with certain  conversion rates per unit of product taking into account following cost

Labour cost
Fuel/electricity cost
Maintenance cost

Penalties  or deductions  are  worked out  for negative material variance if cmu or cp  fails to produce as per standard output .

Anmol Biscuits - A Regional Power Brand of Biscuits

Recently Anmol Biscuits were in news for its plan  to set up new biscuit plant in Orissa.They also had  big stall showcasing entire range of biscuits in recently concluded Indian Trade fair in Delhi .Which shows Anmol ambitions  to become major player in Indian Biscuit Industry . Anmol biscuits  are  one of the popular brands in  eastern and nothern part of India.Indian Biscuit market has been primarily dominated by big 3 Britannia ,
Parle and ITC .New players have been recently added such as UnitedBiscuit and Kraft ( Yet to begin manufacturing ) . But few regional brands are giving tough competition to these entrenched brands . Local competition  for Anmol comes from Biskfarm , Moreish foods , Raja , A1 , Sona Biscuits and Priya Gold .


In  Eastern Indian market Anmol  is the one brands which has successfully build inroads to the bakery productsmarket and are available at all major retail chains and bakery retail chains . Anmol  products have also spread to Delhi, UP ,Bihar , Orissa and North Eastern States along with dominant player in West Bengal .  Anmol Biscuits Ltd runs  two manufacturing units  one at Dankuni (WB) and other at Noida (UP) with BSI , ISO -22000 , HACCP and GMP  certification. Anmol Biscuits inventory includes  23 brands and 43 SKU 's with 110 Super stockists, 2600 distributors & 250 sales person & and presence in about 4 lakhs retail shop.


Started in year  1993 with one single unit now running 6 production lines   , Anmol  has gradually  transformed itself  into company  to join  the big league of Indian biscuit industry. Under  Mr Baijnath Choudhary leadership  company has achieved great success in expanding market foot prints .



Products -
Biscuits and Cakes

Brands

Biscuit -  Butter Bake , Yummy  , Lemon Maja , Marie Time , Thin Arrowroot, e-time,Fun Fill, 2in1, Snackles,Gol Mol, Gluco Power,coconutty

Cake -  Bar Cakes , Cup Cakes of Different flavours

HQ

ANMOL BISCUITS LTD.

229 A. J. C. BOSE ROAD

CRESCENT TOWER, 9TH FLOOR,

KOLKATA - 700 020

PHONE: +91-033-2280-1277 / 78

FAX: +91-33-22895006 / 07

E-Mail: info@anmolbiscuits.net

Website : http://www.anmolbiscuits.net

Movers And Shakers of Indian Bakery Industry

Following personalities in their own way have contributed  to   Indian Bakery  Industry ,which is  now transforming  into biggest  food processing  industry   estimated  to  be Rs 11000/- crore  and had now established its own  huge supply chain from  vendors , workers , consultants , equipment manufacturers , ingredient manufacturers , packaging design , packaging material , material handling , food safety ,pest control  bakery cafe s ,marketing and advertisement .



Nulsi Wadia  -  Took over Britannia from erstwhile  Biscuit King  Rajan Pillai . Had increased his stake in BIL  by  buying Danone ( french ) and Fontera ( New Zealand -dairy business ) shares  . Shrewd Business man  expanded Britannia s  foot print in Middle East through  buying out  Strategic Food Int llc -UAE  and Al Sallan foods -Oman .


Vinita Bali -  Guiding Britannia to robust growth  from  stagnation  . with experience in marketing through her stint  with Coca Cola and Cadburys  She  is now engaged into  diversifying this Biscuit giant into  dairy , Health and wellness beverages  market . I would like to mention  the predecessor to  Vinita Bali , Sunil Alagh was responsible for turnaround of  Britannia from  Rs 600.0 crore company to  Rs 2000 crore company


Sharad  and Vijay Chauhan  - Gained No-1  position for Parle as biscuit market leader in India . Aggressively driving  Parle distribution network and launching  new products .





Jayant Kapare  -  New entrant  to  Indian biscuit  market but with brand like  United Biscuits under his leadership is trying to establish itself  into major biscuit player .With launch of  products like cookies , cream , digestive  and Marie  in very short span  United Biscuits  is set  to give  good competition t



Nikhil  Sen - Took the challenge  to give Indian consumers something different from what has been offered till now through branding of cookies with leading   Australian firm Unibic . Mr Nikhil Sen has been an old hand  in biscuit industry as Ex -COO Britannia .




Chitrajan Dar  - Taking over from  prolific  leader in ITC food division    Ravi Navare . Marketing aggresively to get larger market share of biscuit market through launch of new products  




B.P  Agarwal - No one  ever thought that  a  small player like Priya gold would give a  tough competition to biggies of biscuit industry but through  clever marketing  and  pricing it made inroads to uncharted  rural market  thus making  Priya Gold  in Top 100 fmcg brand .



Sanjeev Kaushal - In less than a decade time Sanjeev Kaushal has made a mark in Indian bakery  equipment manufacturing   with  his company New Era Machines  and simultaneously building automation centre for these ventures through its arm New Era controls .

K.B .Kale  -  Pioneered  Biscuit Ovens in India  with his company Prima Engineering . Now manufacturing complete biscuit line  .Exporting biscuit lines to several  countries .
  

J.R  . Trivedi  - Doyen of Indian packaging machinery manufacturing . Mr JR Trivedi has developed low cost packaging machines  for Indian food processing  which can compete with imported machines on performance . Multipack  systems pvt ltd  is now exporting these  packing machines to several countries .



 Adil  Hassan and Taab Siddiqui-  Made  Harvest Gold Bread  a run way  success in  Delhi - NCR  region with in small period of time . Thus  becoming  consumers most preffered bread  in capital region dislodging Britannia and other  brands . Hence  they   proved that if  you make quality product  you can beat  the established players of the Industry .

H.T.Khorakhiwala - Established Monginis Foods and initiated indian  bakery  cafe s  in different cities . Monginis cakes/muffins cup cakes  are now availbale in  major cities  and have 250 retail shop  across India .

M. Mahadevan  -  Responsible for  setting up  bakery  retail   shop  by the name " Hot Bread " . Now expanding in different parts of world .


Anand Kripalu  -  MD Cadburys India  Now under Kraft Food Inc  would be responsible  for launching brands like Oreo biscuit  in India


Many more on regional levels 


Add your own favorites you think  have contributed to Indian bakery industry .

India's Major Biscuit Brands

With lots of enquiries and searches for major brands of biscuit in India, we checked from market and their portals to list few of them . Find few major brands of biscuit in India .The Majors brands are from Britannia , Parle , ITC foods , Surya Foods

Britannia s

Good Day,Tiger,Marie Gold,50- 50,Choco -chips,Choco - nuts,Little Heart,Nutri Choice,Bourbon
Nice Time,Pure Magic,Milk Bikis,Jim -Jam,Cream Treats,Time Pass,Digestive

Parles

Parle G ,krack Jack,Monaco,Hide n Seek,Magix,Kreames,20 -20,Nimkin,Chox,Digestive,Marie,
Milk Shakti

ITC FOODS (SUNFEAST)

Milky magic,Marie,Golden Bakery,Dark Fantasy,Glucose,Dream Cream,Snacky,Sweet n Salt,Nice,Vita,Special

Surya Foods ( PRIYA GOLD )

Butter Bite,Classic cream,Kids Cream,Bourbon,Marie Lite,Big Boss ,Magic Gold,CNC,Cheese Cracker,Snacks Zig Zag,Don,Coconut Crunch,Cheez Bit,Chat Patta

Unibic 

Anzac , Butter Cookies , Bradman Chocolate cookies ,Kiss Choco

United Biscuit ( Mcvities  )

Digestive , Cookies , Marie 

Other Regional brands

Major Bread Brands Of Mumbai To Hike Prices

Alongwith  state  bread manufacturers association . Maharastra Bakery Utpadak Sangh  declaring its intentions to increase prices of bread  by 12% ,major bread brands in Mumbai  has already or planning to hike the price of bread.

A report 

Rising input costs have forced Hindustan Unilever (HUL) to hike prices of Modern branded bread by up to eight per cent. Other strong regional brands such as Western India Bakers (WIBS), Monginis and Kwality Bakes Food have also hiked prices by 5 to 10 per cent. “The price of raw materials such as wheat and flour have increased by around 10 per cent since April-May 2011,” said a senior HUL official in know of the development. “We had to pass on the prices to our consumers due to increasing cost pressures,” he said.

source

 mydigitalfc.com

Bread Industry of India - A review

With changing lifestyle  , urbanisation,  increase in per capita income  and working spouse these all have  made bread a staple food in India as its in other western countries .We are now taking breads  for breakfast luncheon and dinner as well .

Number of bakeries have opened up in neighbour hood  where one can buy his daily quantum of bread .
India has few major national bread manufacturers namely Britannia and Modern ( takenover by switz group) number is very low as compared to other countries such as USA or UK. Bread Manufacturing is volume driven and low margin industry with an disadvantage of  very low shelf life of products which then requires very robust supply chain management to deliver fresh bread  to consumer  daily .

The bread market has a business volume of 1.5 million tonnes. The bread industry has a production of approximately 27 lakh tonnes.  The major factors for growth in this segment are:


Brand loyalty

Volumes

Strong distribution networks

The major challenge faced by the organized bread sector at present is low margins of profit. Hike in the prices of major raw materials like sugar, vegetable oil, milk, and wheat flour has been accounted for the industry's low margins of profit.

The per capita consumption of bread in India is only around 1.5 kg to 1.75 kg in various zones. The consumption pattern in four zones is Northern States: 27% Southern States: 32% Western States: 23% Eastern States: 18 % ( ref -AIBMA)

Few large regional players have grown up to make up for the demand.

North India
Harvest Gold ,Bonn ,Perfect ,National,Kitty

West India

Vibbs

South India

Spencer

East India
 Britannia  ,Modern
Apart from these automated major bread manufacturers several bakery chains have sprang across the city maps. These bakery chain s provide  customers with artisan breads  with origin of recipe from Italy , France and Swiss. such as  Daily Bread , Hot Bread , Cookie Man   Oven Pick  andseveral others


Bread Manufacturers  have  started offering consumers with varieties of bread  such as  white bread ( most popular )  brown bread ,flavoured breads( garlic ) , gluten free bread ,buns 



more on bread industry  - A report


Note : Please add bread brands from your area .

Start & Run a Home-Based Food Business

Britannia' s Bread are the largest selling brand in India

Britannia Industries Ltd   Bread brands namely  "Daily  Fresh " and "Popular"  are the largest selling bread brand in Pan Indian category .  Claims to reach  Six million house hold  daily .Nearest competitor to Britannia on a national scales comes  Modern Bread  .It is the oldest brand of bread in India and were first to sell branded bread across cities .

These two brands dominated the bread industry in earlier license raj period   We have witnessed mobbing of bread delivery  van from these two companies ,but  now the scene has changed  due to entrance of new regional players  and de- control of bakery industry  by the government .

Britannia  has its franchise manufacturing units spread across India  . These contract packers under strict quality  control  from Britannia  produce breads  for local population . These units covers  around  250-300km of area s for distribution of bread .

The popular bread  are white bread in 400g large  , 800g economy  and  Compact 400g pack. Packaging has  also seen changes with times  from wax paper   wrapper   to  transparent  polypropylene bags  and  to twist and tie poly bags .

Different categories of Daily fresh bread are

• 
  
  Nutri soft vitamin enriched white bread
• 
  
  Nutri soft  premium sandwich white bread
• 
  
  Whole wheat bread

   

Britannia  had tried various variant of bread varieties such as "Chutney Bread "  which had  cylindrical shape

Another innovation came in packaging through  twist n tie bags .Britannia Imported Bagging Machines for these type of packaging .

These breads   have now found new shelf's  at malls and retail chain stores  . Britannia  has tied up with Reliance retail , Trinethra  and Fabmall .

Regional Competition comes from Bonn , Harvest Gold  in North , Spencer's in South  and Modern Bread in West and East .


Bread  Industry In India -  A Review

Regional bakery brands

Apart from the BIG 3 of Indian bakery industry , few regional players have made a mark in their respective zone .Few names which I can highlight are

• HARVEST GOLD
• CREMICA
• PRIYA GOLD
• RAJA
• DUKES
• COOKIE MAN
• ANMOL
• MONGINIS
• BONN
• BISK FARM
• ELITE
• ANUPAM
• MODERN
• BHAGWATI
• SABISCO
• WINDSOR
• NEZONE
• CHAMPION
• ANKIT
• SHANGRILA
• NALANDA
• VEERMANI

Major Brands of biscuit

Please add brand which I might have missed out

Aryzta Buys US Bakeries For $1.08Bln

FOOD GROUP Aryzta enjoyed a near 8 per cent climb in its share price yesterday as it announced two new US-based acquisitions that will double its production capacity and expand its global footprint.
The company, which was formed following the IAWS takeover of Swiss baker Hiestand, bought Fresh Start Bakeries for $900 million and the pizza supplier Great Kitchens for $180 million.

Fresh Start operates 29 specialist production facilities across the US, Canada, Germany, Poland, Sweden, Spain, Brazil, Australia and New Zealand and has three joint ventures located in North America, Chile and Guatemala. It makes products not currently supplied by Aryzta, such as burger buns and ciabatta bread.
Great Kitchens is one of the leading pizza manufacturers in North America serving regional and national grocery chains and retail stores with premium quality pizzas and sandwiches.

Both businesses supply to the quick-service restaurant sector, with 70 per cent of sales in North America.
The combined revenue of the two businesses is €1.03 billion, with associated earnings before tax and write-offs of €133 million.
Aryzta, which counts Cuisine de France and La Brea bakery among its brands, raised its outlook for the full year, saying it expects underlying earnings per share to rise due to the new acquisitions.

Source
http://www.irishtimes.com/newspaper/finance/2010/0609/1224272116763.html